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web3 · campaign

A launch checklist for protocol films

Oct 22, 2026 · Journal

Questions

Who is the viewer who is not already in the Discord? What must be true in the frame at second three? Which post is the source of truth when the landing page changes?

Deliverables

One hero film, three cutdowns, and a still that can live without type. The case study page is the record. The post is the work.

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How I cut an AI film before lunch